concise definitions for key concepts

The Marketing Measurement & Optimization Dictionary

A Complete Guide to Marketing and Business Terminology

Marketing and advertising is an age-old industry that continues to evolve by the day. The Marketing Measurement & Optimization Dictionary is an easy-to-use reference that provides concise definitions for marketing and business terminology to help guide marketers through the complex landscape of marketing measurement and attribution. This can be a handy reference to train your team or to explain strategies to stakeholders. Included are definitions for terms such as:

  • A/B Testing
  • Big Data
  • Churn Rate
  • GDPR
  • Key Performance Indicators (KPIs)
  • Paid Media
  • Test & Learn
  • Unified Marketing Measurement (UMM)

Download our dictionary today to help your team understand key marketing concepts.



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