Regions Bank serves customers throughout the Southern and Midwest United States across 1,500 banking offices, 1,900 ATMs, and their website. One of the nation’s largest full-service providers of consumer and commercial banking, wealth management, mortgage and insurance products and services, it operates in a competitive marketplace with pressure from both large global brands and local disruptors.
When it came to understanding the ideal combinations of messaging, creative, and channel, however, Regions Bank struggled to find the correct mix to drive the highest return on their marketing investment.
To address this problem, Regions Bank chose Marketing Evolution and its data analytics platform, the ROI Brain®. Backed by unified marketing measurement capability, Regions Bank was able to effectively measure the impact of offline and online channels and tie those insights to online and offline conversions.
Additionally, the platform helped identify the best messages to deliver to the right consumers, and, ultimately, give them the ability to optimize their marketing while campaigns were live. The result? A 100% ROI increase using people-based marketing, and a 100% incremental revenue increase from new checking accounts.
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Forward-looking brands rely on Marketing Evolution to deliver accurate person-level unified marketing measurement across both online and offline channels to maximize their media spend, creative rotation, brand impact, and, ultimately, their marketing ROI.