The Warner Brothers Home Entertainment team hired Marketing Evolution to strategically aggregate BIG data from over 300 data sources. This ensured that their campaign would be data drive, to achieve maximum ROI in the subsequent months.
This case study is an example focused on how BIG data was applied to the move PAN, but the real breakthrough for Warner Brothers was overcoming the struggles of taking advantages of BIG Data at scale to influence decision making and thus improve business results.
Warner Brothers is finding upside potential of 20-30% consistently across titles with this optimization approach. For the movie, PAN, we observed a 26% marketing ROI Increase.
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Forward-looking brands rely on Marketing Evolution to deliver accurate person-level unified marketing measurement across both online and offline channels to maximize their media spend, creative rotation, brand impact, and, ultimately, their marketing ROI.