6 Tips to Increase Your TV ROI


Recommendations for TV Planning Flexibility

Marketing Evolution’s data analytics software provides marketers with in-campaign performance results. However, most starting customers have not yet adjusted their buying strategies to deliver the campaign flexibility needed to realize all the financial opportunity identified. To help assist their TV spend efforts, we've compiled six recommendations that will make it easier for marketers and their agencies to reallocate Television dollars to more efficient investments during the campaign:

  1. Establish a real-time operating rhythm
  2. Add flexible cancellation terms to upfront Television buys
  3. Do not lock yourself into restrictive CPMs
  4. Develop the internal capability for budget allocation optimization 
  5. Keep your powder dry holding back 15-20% of budget for in-market decisions
  6. Local TV can be worth the premium 

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About Marketing Evolution

Forward-looking brands rely on Marketing Evolution to deliver accurate person-level unified marketing measurement across both online and offline channels to maximize their media spend, creative rotation, brand impact, and, ultimately, their marketing ROI.