While attribution models have come a long way in recent years, many measurement approaches have significant shortfalls, making it hard to tie advertising efforts back to sales. With our 2019 Attribution Buyer's Guide: Mastering the Complex Consumer Landscape to Improve Marketing Impact, we aim to help marketers tackle these challenges, so that they will have the tools for better marketing ROI and attribution measurement.
In this guide you will learn:
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Forward-looking brands rely on Marketing Evolution to deliver accurate person-level unified marketing measurement across both online and offline channels to maximize their media spend, creative rotation, brand impact, and, ultimately, their marketing ROI.