Q&A: Maximizing Marketing Impact in Unpredictable Conditions

April 23, 2020 at 1PM EST

A rapidly changing consumer marketplace creates a widespread uncertainty.

At Marketing Evolution, we understand how measurement and analysis can produce insights that help us better understand the challenges and opportunities within this shifting environment. That’s why we reached out to our customer community to find and resolve 10 pressing questions and concerns facing their businesses at this time.

In this webinar, Marketing Evolution’s product and analytical experts will provide the best possible answers to your questions using all of the information available to us today - and together with you, we will start the meaningful conversations around how cutting edge marketing analytics can provide guidance on making decisions in a rapidly changing media landscape, particularly during the COVID-19 outbreak. 

Our team will take a deep dive into our Marketing Measurement and Optimization Platform and show you how to find the answers to your more crucial marketing questions while exploring mock media plan scenarios, the requirements around measuring new KPIs effectively, refining survey questions, testing new media channels and more. Viewers will receive expert advice from:

  • Natasha Householder - Training & Documentation Lead 
  • Kristin Hambelton - Chief Marketing Officer 
  • Michael Cohen - Chief Data and Technology Officer
  • John Matthews – President & Head of Customer Success

 If you’d like to learn more, sign up to view the on-demand recording.

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About Marketing Evolution

Forward-looking brands rely on Marketing Evolution to deliver accurate person-level unified marketing measurement across both online and offline channels to maximize their media spend, creative rotation, brand impact, and, ultimately, their marketing ROI.