Marketing Evolution integrates powerful data into the platform including media exposures, sales, external factors, brand perception, and geolocation — all relating to your individual prospects and customers. Most of all, you can rest assured that your analysis is based on accurate data with Marketing Evolution’s built-in data integrity checks.
The platform transforms your data into actionable insights by leveraging modeling, advanced analytics, and AI across all your channels. A user-friendly dashboard shows:
Develop your annual media plans — including target audiences, media, and budget — based on your data and business outcomes.
A: The foundation of your marketing measurement platform begins with the collection and integration of comprehensive data at the individual person-level, including sales and CRM data, media exposure, attitudinal data from surveys, geo-location and external factors such as weather, traffic patterns, and the economy.
A: Marketers need reliable, person-level insights to reach customers and drive higher performance effectively. Marketing Evolution observes every media touchpoint and its impact on individual consumers, learning exactly which messages influence which people to help you optimize media mix, creative rotation, and targeting —giving you a competitive advantage in a crowded and fast-moving marketplace.
A: Marketing Evolution has honed our onboarding approach over the past ten years to ensure your success. We’ve established a three-phase implementation process known as ‘Crawl, Walk, Run.’ The process outlines the steps that make sure your business objectives and success factors are clearly defined, while collected data and recommendations are tuned to provide maximum ROI and sustainable performance. Each phase is prescriptive and designed to be executed with precision.