MARKETING performance MEASUREMENT

Single Closed-Loop Platform

Marketing Evolution’s closed-loop Marketing Performance Measurement solution increases campaign performance, sales, and engagement. We arm brands across the entire marketing maturity curve with retrospective performance reporting, forward-looking optimization, and activation of learning and earning in a single privacy-preserving solution.

 

Integrate Granular Marketing Data

Marketing Evolution integrates powerful data into a single platform. With our marketing optimization software, it's possible to track media exposures, sales, external factors, brand perception, and geolocation — all relating to your individual prospects and customers. Most of all, you can rest assured that your analysis is based on accurate data with Marketing Evolution’s built-in data integrity checks.

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Marketing Measurement and Optimization

Our marketing measurement and optimization platform transforms your data into actionable insights by leveraging modeling, advanced analytics, and AI across all your channels. A user-friendly dashboard shows:

  • Marketing performance and forecasts based on your KPIs
  • Creative rotation recommendations for every touchpoint
  • The leading indicators your marketing is impacting
  • Actionable recommendations to accelerate marketing ROI

Annual Media Plan Recommendations

Develop your annual media plans — including target audiences, media, and budget — based on your data and business outcomes. Our platform makes it simple to break down each aspect of your media plan in a granular manner. Media planners will enjoy the following benefits:

  • Define your target audience and objectives
  • Set up campaign duration, flighting and budget
  • Access and view your detailed media plan
  • Run “what if” scenarios to build your financial impact spectrum
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Identity Flexible or Identity Free Solution 

Marketing Evolution provides a flexible solution for marketing performance measurementbased on your access to user-level data, as well as your measurement maturity. A brand can start out at a foundational level and as they gain experience and/or access to user-level data, can seamlessly transition to a measurement approach that makes use of more and more data. Both solutions are based on Marketing Evolution’s Unified Marketing Impact Measurement for Consumer-Level Insight and Activation and utilize the same pipeline, schema, taxonomy, dashboards, and APIs

Frequently Asked Questions

Have a question you don’t see listed here? Contact us.
Q: What types of data does Marketing Evolution ingest and measure?

A: The foundation of your marketing measurement platform begins with the collection and integration of comprehensive data at the individual person-level, including sales and CRM data, media exposure, attitudinal data from surveys, geo-location and external factors such as weather, traffic patterns, and the economy.

Q: Why is the person-level data approach so important?

A: Marketers need reliable, person-level insights to reach customers and drive higher performance effectively. Marketing Evolution observes every media touchpoint and its impact on individual consumers, learning exactly which messages influence which people to help you optimize media mix, creative rotation, and targeting —giving you a competitive advantage in a crowded and fast-moving marketplace.

Q: How does Marketing Evolution ensure my success in implementing a Unified Marketing Measurement platform?

A: Marketing Evolution has honed our onboarding approach over the past ten years to ensure your success. We’ve established a three-phase implementation process known as ‘Crawl, Walk, Run.’ The process outlines the steps that make sure your business objectives and success factors are clearly defined, while collected data and recommendations are tuned to provide maximum ROI and sustainable performance. Each phase is prescriptive and designed to be executed with precision.

Q: How do you optimize a marketing campaign?

A: Marketing campaigns should be guided by a consistent, data-driven strategy. Marketers should not only find the right target market and align their campaigns accordingly, but they should also use real-time campaign optimization software that will allow them to course-correct active campaigns without any disruption. Marketers should also use tactics like A/B testing to ensure they’re using the correct messaging with the correct customers.  

Q: How do you measure marketing performance?

A: Marketing performance needs to be measured on an ongoing basis. Before making any changes to your marketing strategy, think of specific KPIs that you’d like to fulfill. For example, set a quarterly goal to attain 20 percent more leads, or 5 percent more conversions. Then, benchmark where your current performance stands. Once a week, pull performance data from your marketing analytics platform and analyze how close you are to fulfilling that KPI.