Marketing Evolution integrates powerful data into a single platform. With our marketing optimization software, it's possible to track media exposures, sales, external factors, brand perception, and geolocation — all relating to your individual prospects and customers. Most of all, you can rest assured that your analysis is based on accurate data with Marketing Evolution’s built-in data integrity checks.
Our marketing measurement and optimization platform transforms your data into actionable insights by leveraging modeling, advanced analytics, and AI across all your channels. A user-friendly dashboard shows:
Develop your annual media plans — including target audiences, media, and budget — based on your data and business outcomes. Our platform makes it simple to break down each aspect of your media plan in a granular manner. Media planners will enjoy the following benefits:
Marketing Evolution provides a flexible solution for marketing performance measurementbased on your access to user-level data, as well as your measurement maturity. A brand can start out at a foundational level and as they gain experience and/or access to user-level data, can seamlessly transition to a measurement approach that makes use of more and more data. Both solutions are based on Marketing Evolution’s Unified Marketing Impact Measurement for Consumer-Level Insight and Activation and utilize the same pipeline, schema, taxonomy, dashboards, and APIs
A: The foundation of your marketing measurement platform begins with the collection and integration of comprehensive data at the individual person-level, including sales and CRM data, media exposure, attitudinal data from surveys, geo-location and external factors such as weather, traffic patterns, and the economy.
A: Marketers need reliable, person-level insights to reach customers and drive higher performance effectively. Marketing Evolution observes every media touchpoint and its impact on individual consumers, learning exactly which messages influence which people to help you optimize media mix, creative rotation, and targeting —giving you a competitive advantage in a crowded and fast-moving marketplace.
A: Marketing Evolution has honed our onboarding approach over the past ten years to ensure your success. We’ve established a three-phase implementation process known as ‘Crawl, Walk, Run.’ The process outlines the steps that make sure your business objectives and success factors are clearly defined, while collected data and recommendations are tuned to provide maximum ROI and sustainable performance. Each phase is prescriptive and designed to be executed with precision.
A: Marketing campaigns should be guided by a consistent, data-driven strategy. Marketers should not only find the right target market and align their campaigns accordingly, but they should also use real-time campaign optimization software that will allow them to course-correct active campaigns without any disruption. Marketers should also use tactics like A/B testing to ensure they’re using the correct messaging with the correct customers.
A: Marketing performance needs to be measured on an ongoing basis. Before making any changes to your marketing strategy, think of specific KPIs that you’d like to fulfill. For example, set a quarterly goal to attain 20 percent more leads, or 5 percent more conversions. Then, benchmark where your current performance stands. Once a week, pull performance data from your marketing analytics platform and analyze how close you are to fulfilling that KPI.