Unified Measurement, Actionable Recommendations

Adapt Quickly to Drive Results

Marketing Evolution’s Marketing Measurement and Optimization Platform evaluates your marketing activities in-flight to improve campaign performance, engagement, and sales. It does this by integrating and analyzing person-level data with Artificial Intelligence (AI) to provide actionable insights and recommendations on media, messaging, and budget allocation.

 

Data Integration

Marketing Evolution integrates powerful data into the platform including media exposures, sales, external factors, brand perception, and geolocation — all relating to your individual prospects and customers. Most of all, you can rest assured that your analysis is based on accurate data with Marketing Evolution’s built-in data integrity checks.

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Measurement and Optimization

The platform transforms your data into actionable insights by leveraging modeling, advanced analytics, and AI across all your channels. A user-friendly dashboard shows:

  • Marketing performance and forecasts based on your KPIs
  • Creative rotation recommendations for every touchpoint
  • The leading indicators your marketing is impacting
  • Actionable recommendations to accelerate marketing ROI

 

Annual Planning

Develop your annual media plans — including target audiences, media, and budget — based on your data and business outcomes.

  • Define your target audience and objectives
  • Set up campaign duration, flighting and budget
  • Access and view your detailed media plan
  • Run “what if” scenarios to build your financial impact spectrum
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Frequently Asked Questions

Have a question you don’t see listed here? Contact us.
Q: What types of data does Marketing Evolution ingest and measure?

A: The foundation of your marketing measurement platform begins with the collection and integration of comprehensive data at the individual person-level, including sales and CRM data, media exposure, attitudinal data from surveys, geo-location and external factors such as weather, traffic patterns, and the economy.

Q: Why is the person-level data approach so important?

A: Marketers need reliable, person-level insights to reach customers and drive higher performance effectively. Marketing Evolution observes every media touchpoint and its impact on individual consumers, learning exactly which messages influence which people to help you optimize media mix, creative rotation, and targeting —giving you a competitive advantage in a crowded and fast-moving marketplace.

Q: How does Marketing Evolution ensure my success in implementing a Unified Marketing Measurement platform?

A: Marketing Evolution has honed our onboarding approach over the past ten years to ensure your success. We’ve established a three-phase implementation process known as ‘Crawl, Walk, Run.’ The process outlines the steps that make sure your business objectives and success factors are clearly defined, while collected data and recommendations are tuned to provide maximum ROI and sustainable performance. Each phase is prescriptive and designed to be executed with precision.