Marketing Evolution & PlaceIQ
SMoX Wendy's Case Study
Wendy's was advertising using both traditional media and digital media. Like most QSR companies, Wendy's was having a hard time attributing their sales to their advertising, as most of their transactions are done in cash.
Enter PlaceIQ and Marketing Evolution. Using Place IQ's technology and Marketing Evolution's ROI Brain software, Wendy's was able to track their sales to particular ads and optimize their spend.