The waste in advertising is an epidemic that negatively impacts both brands and consumers. Google found more than 56% of ad impressions are never seen by consumers, and Proxima estimates $37 billion of worldwide marketing budgets are being wasted on poor digital performance, and that’s just digital.
This eBook details the evolution of advertising waste, identifying the shortcomings of current marketing measurement and attribution models, while explaining how inaccurate, incomplete data and misattribution lead to wasted budget.
Additionally, the final chapter provides readers with an analysis of unified marketing measurement - exploring how it can help make every advertising dollar count by providing visibility into each touchpoint across the consumer journey.
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Forward-looking brands rely on Marketing Evolution to deliver accurate person-level unified marketing measurement across both online and offline channels to maximize their media spend, creative rotation, brand impact, and, ultimately, their marketing ROI.