The waste in advertising epidemic is a profit killer that creates turmoil for both consumers and marketers. In fact, it is estimated that within the next 5 years, digital advertisers will waste up to $100 million a day due to ad fraud. Such massive loss is unsustainable for omnichannel marketers and requires a good, hard look at not just ad spend and strategy, but also the way marketing is measured.
When you consider that global advertising is expected to grow by 6.1% to $573 billion in 2021, the need for quality data and effective marketing measurement becomes clear. Just imagine what solving the ad waste problem can do for marketing return on investment (MROI) and budget efficiency.
Ad fraud is a mounting concern for marketers as it makes it much more difficult to properly attribute actions like clicks and conversions. In order to stay ahead of the risk of ad fraud amid the continuous growth of global advertising, the key is to put consumers first, even in uncertain times. Download our latest eBook to learn how to conduct successful marketing performance measurement, as well as uncover the following:
- The Evolution of Advertising Waste
- The Effects of COVID-19 on Global Advertising
- The Shortcomings of Current Marketing Measurement & Attribution Models
- How a Consumer-Centric, Unified Measurement Solution can Maximize MROI
