Understanding the Omnichannel Customer Journey
The Future of Marketing Intelligence in Retail
The future of retail marketing intelligence is closely intertwined with an evolving customer journey transformed by technology. More connected and empowered than ever before, today’s consumers demand experiences that are relevant, real-time, and seamless from screen to store.
To be successful today, retail marketers must have a unified view of their customers at a person-level across all channels. For retailers who have not adopted this mindset yet, this omnichannel approach is going to require new roles, new tools and a new focus on the customer.
In this report, we cover the technologies that have led the revolution of innovation in retail marketing and the next step of evolution towards a true omnichannel strategy. Download this report now to learn more about:
- The evolution of marketing intelligence in retail
- Technologies empowering forward-thinking retail marketers
- The challenges of measuring your omnichannel efforts