- Media Owner
- Marketer View
- Under the Hood
SSP, Yield Management Integration
DSP, DMP, Media Owner APIa, Programmatic Protocols
Python, R, Gurobi
Multi Tenant- Ruby on Rails, AWS EC2, EMR Cluster (Hadoop), Hive, Pig, Spark, Python, Java, MySQL, Amazon DynamoDB (NoSQL), Redis, PostgreSQL/PostGIS, LiveRamp
Amazon S3, RESTful & SOAP API, FTP drop, and Email
Logos are examples. More included in platform.
Streamlined ROI management with direct access to inventory
Implementation by connection to Marketer and Agency existing platforms
Ready to activate answers to key questions
Proprietary models addressing marketing's key strategic questions
On the fly data integration of client specific, industry standard and environmental factors
Flexibility to ingest data in any way
SaaS Cloud Infrastructure: Primarily Rackspace – scalable, reliable, secure.
* “Person data” includes 1st and 3rd party data. Technically, all data (media, business, economic / external) connects to people. However, at the ETL layer, the processing of each data type is specialized, hence the separate boxes.
The purpose of the ROI BrainTM is to build profitable relationships by matching marketing messages to the right people in every media in an automates, near real-time manner. The ROI BrainTM is comprised of over 100 Trillion data points and over 3 million lines of code. Total investment in the technology exceeds $60 million. It includes over $100 million worth of proprietary marketing ROI benchmark data, and tens of millions of dollars worth of new data and ROI Benchmark flowing into the system each year. Billions of dollars worth of marketing investments are analyzed and optimized by the ROI Brain. Proprietary analytics and algorithms have taken years to perfect, and are the subject of issued and filed patents.
A key differentiator for Marketing Evolution is the personal level data.
– Person level data is represented as raw atomic facts.
– This fact-based data model allows Marketing Evolution to easily handle partial information.
– We use a graph schema to represent relationships between facts.
– This combination allows our dataset to evolve as new types of data become available.
The 100 trillion+ data points from thousands of data sources are connected to individual people, and processed through the ROI BrainTM analytic system. This allows the ROI BrainTM to deliver:
– Real-time person-level marketing mix and “next best message” decisioning
– Person level propensity to purchase, shop, etc.
– Leading indicator prediction of sales trends
– Overall budget optimization
– Big data mapping and visualization to answer the who and why behind the buy
The infographic of the ROI BrainTM shows the six layers of the technology stack. It is end-to-end, turnkey solution that subsumes mix modeling, attribution analytics, and brand tracking. No need for separate top down and bottom up models patched together – the ROI BrainTM is one system scaled up from person level decision making.
The ROI BrainTM delivers “scaled personalization.” It delivers actionable outputs that feed directly into media buying and programmatic systems.
Adopting the ROI BrainTM saves marketers, media owners and agencies time and money, as well as eliminates the risk and complexity in trying to build their own system. At the same time, the ROI BrainTM makes it easy to connect with 1st Party data, helping marketers maintain their proprietary advantage while leveraging the high quality ROI BrainTM technology.
Click on the graphic above to explore each layer, or contact Marketing Evolution for a guided tour and discussion.
Click here to learn more about the proprietary code and server technologies.