A Reference Guide
Advancements in technology are driving consumers to think, behave, and purchase in ways unthought of even five years ago. And in this era of drastic change, entertainment and media (E&M) marketers struggle to stay current about industry marketing trends and technologies to leverage insights to better interact with consumers on their terms. As a leading provider of next-generation marketing measurement models, Marketing Evolution has developed this reference guide to help entertainment and media marketers create these positive experiences by:
- Identifying key consumer groups
- Determining the right media mix to leverage
- Continually optimizing for individual preferences
Here we explore key industry trends and how entertainment and media marketers are turning to advanced measurement and attribution solutions, leveraging person-level data, to drive ROI through a personalized customer journey.
