Radio City Rockettes & Marketing Evolution
Media Mix Optimizations Drive Ticket Sales
The Radio City Rockettes Christmas Spectacular only runs from early November until New Years Day and they knew they couldn't afford to optimize on lookback sales.
To ensure event attendance would generate the ROI that Radio City needed, it was mission-critical that they had access to real-time insights into their awareness building efforts, as well as their target audiences’ purchase intent. Their solution? Implementing Marketing Evolution’s data analytics platform, the ROI Brain.
Marketing Evolution's ROI Brain was implemented to measure performance and receive in-campaign recommendations for media and creative optimizations across online and offline channels. As a result, Radio City was able to drive a +24% upside in intent to attend the show per dollar of advertising spend.
Download the case study to learn how.