70% of marketing leaders can’t measure ROI. That’s not a reporting issue. It’s a strategy failure.

This report explains how to fix it.

Measurement is the foundation of your marketing. If it’s built on outdated models and legacy tools, it’s already broken: fragmented data, messy reporting, missed signals, slow decisions, flawed assumptions.

Inside the playbook:

• Why current models fail in today’s environment
• How AI unlocks real-time, privacy-resilient channel-and audience-level insights
• A new approach to incrementality, attribution, and ROI
• The Mevo framework for AI-ready, outcome-driven measurement

The way you’ve “always done it” isn’t working. Discover how modern teams are rebuilding measurement for an AI-powered future. Download The Modern Marketer's AI Playbook now.