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Recap of our webinar: Trends in Marketing, Measurement & Optimization For Today’s Marketer

Last updated: May 13, 2019


Interested in learning more about the latest trends in marketing, measurement and optimization? I certainly am.

Moving Away From Siloed Data to Unified Measurement

In this article, we’d like to share with you why you need to sit back, hit the play button and listen to our webinar, “Trends in Marketing, Measurement and Optimization For Today’s Marketer.” In this webinar, our president, John Matthews shares how the most advanced marketers have moved from relying on backward-looking and siloed data to a forward-looking and unified approach for a competitive advantage. Furthermore, John provides insights into whether your current marketing investments are paying off and how to prove it through meaningful ROI.

What You Can Expect to Learn: 

  • Why you should expect the best in measurement, attribution, and optimization
  • Industry challenges in data collection, management and integration
  • What you should expect to see in your brand's measurement system
  • How to embrace real-time, in-campaign management solutions for your brand

>>Click here to watch the on-demand webinar<<


Written by Karen Sung