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Don't Outspend the Competition... Outsmart Them

Last updated: June 18, 2018

allstate video still

"Giving consumers the right message is great, but we need to reach the right people first," according to Jaime Date, Advanced Analytics Manager at Allstate. See her sharing her insights on the different kinds of targeting that is possible with Marketing Evolution's software, and how important and beneficial targeting can be. 

Written by Marketing Evolution