Line-by-Line Media Mix Optimization
Our marketing optimization software measures ROI of your campaign over every consumer touchpoint, across all media. It breaks data down into an easy-to-understand visual dashboard with line-by-line recommendations to boost performance of your media spend while the campaign is live.
Marketing Evolution's software collapses big data into person-specific marketing message placements. It uncovers which messages are influencing which people with the best ROI. This helps marketers to achieve more valuable, longer-lasting customer connections.
A Best Practices Engine
Our cross-channel marketing analytics build a database of best practices that can help improve future marketing efforts. The best practices engine proactively matches the media in your media plans with a checklist of insights to gain the most value out of the media.