Marketing Insights Demand Better Data Quality

Why Marketers Can't Ignore Data Quality

Marketing Evolution commissioned Forrester Consulting to evaluate the state of organizations' marketing/media data quality and the tactics that help marketers promote quality efficiently and effectively. Forrester conducted a survey with 409 respondents with authority over marketing/media performance and measurement decisions.

In this study, explore why data quality is so important, yet marketers are struggling to make the necessary changes to improve the quality of their data - reducing the quality of insights they generate.

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Why Marketers Cant Ignore

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Using People, Processes, and Technology for Data Quality

Data is moving to the center of marketing strategies across organizations. It’s no wonder why – it provides the foundation for insights that ultimately power your marketing department.

Why Data Cleanup and Organization are Vital to Greater Marketing ROI

Because today’s modern marketing has to work across several different platforms in an omnichannel strategy, the success of any campaign or branding initiative is reliant on proper management and data reporting.

Confirm the Integrity of Your Data

Never before has there been a greater need for a reliable, holistic marketing measurement tool. In a world of fractured media and consumer interest, intense competitive pressure, and lightening-speed product innovation, the sheer volume of data that must be analyzed and the decisions that must be made demand a more evolved approach to attribution and decision making.

Despite a Plethora of Data, Marketers Are Still Not Utilizing It to Its Full Potential

In today’s business economy and at almost every company, there is no shortage of data. Savvy professionals and teams are collecting data about their marketing performance, customer behavior, sales funnel and competition. 

Why the Future of Successful Marketing Analytics Begins with Good Data Hygiene

Data hygiene may not be the most exciting topic in marketing, but its value is immediately apparent as soon as any marketer tries to use unreliable data. Omnichannel marketing, marketing attribution, media spend optimization or any of the other marketing strategies and goals required to succeed today all require accurate data.

Combating Misattribution by Connecting Quality Data and Analysis

Marketing success is directly dependent on the analytics that guide campaign decisions. Behind these analytics, is data… and lots of it. In order to make sense of this massive quantity of data, marketers leverage a variety of marketing attribution models.