Marketing Insights Demand Better Data Quality
Marketing Evolution commissioned Forrester Consulting to evaluate the state of organizations' marketing/media data quality and the tactics that help marketers promote quality efficiently and effectively. Forrester conducted a survey with 409 respondents with authority over marketing/media performance and measurement decisions.
In this study, explore why data quality is so important, yet marketers are struggling to make the necessary changes to improve the quality of their data - reducing the quality of insights they generate.
Organizations are placing a high priority on data quality improvements. Many still struggle to optimize the quality of their data and contain the waste that poor quality breeds.
Marketing Evolution announced enhancements to its Marketing Measurement and Attribution Platform, empowering marketers with an automated data pipeline .
Today's consumers are more empowered than ever before, and competitive advantage is dependent on an organization's ability to harness data to improve customer understanding and engagement.