Consumers are growing increasingly concerned about data privacy. These concerns change how marketers can handle information about their customers and prospects. The future of marketing will depend on the decisions that legislators and private businesses will make when using personal customer data.
Violating privacy legislation or grossly misusing customer data will have dire consequences for businesses – in fact, a study has found that 8 out of 10 customers will abandon a brand that uses their personal data without their knowledge. If marketers would like to maintain their brand’s reputation, they will need to closely follow new developments in consumer privacy.
Read this post to learn:
In the upcoming year, marketers need to be ready to embrace a year of radical change. Start preparing today - read more about 5 Data Privacy Trends & Policies to Anticipate in 2021.
Please submit the form below to access your eBook.
Forward-looking brands rely on Marketing Evolution to deliver accurate person-level unified marketing measurement across both online and offline channels to maximize their media spend, creative rotation, brand impact, and, ultimately, their marketing ROI.