The Marketer’s Guide to Data Privacy: Expectation vs. Reality

In today’s consumer landscape, power is in the hands of the buyer.

Since the advent of digital marketing, marketers have tried to appeal to buyers using personalized, customer-centric marketing that uses wide swaths of data to understand each customer’s unique buying journey. For a long time, their campaigns were a resounding success. But today, marketers are facing public and legal pressure from rising consumer concerns around data privacy.

This has led many marketers to re-evaluate their media plans and the ways that they collect and use customer data. To stay competitive, it’s important to gain greater awareness of the incoming changes, understand how it will affect efforts, and find the tools that can help adjust to shifts in the marketplace.

Download to learn:

  • Why the consumer landscape is changing
  • What these changes mean for marketers
  • How marketers should adapt to these changes


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