To secure a competitive advantage with its Miller Lite brand, MillerCoors partnered with us to implement a unified marketing measurement and attribution solution that would determine the optimal creative rotation and budget allocation, raise brand awareness and increase sales consideration.
In just a short time after implementation, our unified person-level data insights enabled the MillerCoors teams to:
Download the case study to learn more about how these deep data insights into omnichannel campaign performance provided the MillerCoors teams with a golden opportunity to maximize marketing efficiency and impact.
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Forward-looking brands rely on Marketing Evolution to deliver accurate person-level unified marketing measurement across both online and offline channels to maximize their media spend, creative rotation, brand impact, and, ultimately, their marketing ROI.