MillerCoors & Marketing Evolution
Revolutionizing a Flagship Brand’s Creative Performance
With Unified Marketing Measurement
To secure a competitive advantage with its Miller Lite brand, MillerCoors partnered with us to implement a unified marketing measurement and attribution solution that would determine the optimal creative rotation and budget allocation, raise brand awareness and increase sales consideration.
The goals were to centralize campaign data and fill gaps in measuring creative, while adding a new layer of speed and data granularity to make in-flight campaign adjustments – goals that were impossible without unified measurement.
In just a short time after implementation, our unified person-level data insights enabled the MillerCoors teams to:
- Optimize the creative mix within specific channels, resulting in a 14.3% increase in impact
- Focus on specific tactics with top-performing digital creative to produce an 8.05% increase in impact
- Implement media learning capabilities that produce long-term ROI
- Course-correct active campaigns
- Uncover a new process for internal collaboration to reach peak efficiency and visibility
Download the case study to learn more about how these deep data insights into omnichannel campaign performance provided the MillerCoors teams with a golden opportunity to maximize marketing efficiency and impact.