Self-Guided Certification Course

Get Your Hands on the Marketing Evolution Software

Marketing Evolution Certified.png

Learning Objectives

Master the central concepts of advertising ROI measurement and optimization. Upon completion, you will be able to gain hands-on
experience with the ROI Brain® Software. In order to get started, please fill out the form below. 



Time Required:

4 Hours

Learning Objectives Before You Begin

Please fill out the form below to get your account set up. Then continue onto the course! 

The Course 

Part One

Theory: SIRFs, Calculation and Logic

Please allow about 30 minutes to complete this section

Click here to download the slides in PDF form.


Part Two

Theory: MONICA Algorithm

Click here to read the whitepaper.

Please allow about 30 minutes to complete this section.

Click here to download the slides in PDF form.


Part Three

Theory: Design Principles, Product Tour

Please allow about 30 minutes to complete this section.

 

 

 Click here to download the slides in PDF form.


Part Four

Practice: Hands-On the ROI Brain® Dashboard

Click Here to enter the training portal using your new username (firstname.lastname) and password (Password1!)

Please allow 30 minutes for the video and an additional 30 minutes to complete the exercises.

 Click here to download the slides in PDF form.


Part Five

Practice: Hands-on with the ROI Brain® Planning Software

Please allow about 15 minutes to complete this section.

Click here to download the slides in PDF form.


Part Six 

Practice: Hands-on with the ROI Brain® with Support & The "What's New, What's Next and What's Desired" Cycle

Please allow about 4 minutes for the video and about 6 minutes for the hands-on portion of this course

 

 

  Click here to download the slides in PDF form.


Part Seven

Certification Quiz

Click Here to complete the Quiz and become officially Marketing Evolution Certified!

Please allow about 50 minutes for this portion of the course

Click here to download the instructions for this section.


Part Eight

Please send the following to certifyme@marketingevolution.com:

  • A Screen Shot of your completed Certification Quiz
  • Your First and Last Name
  • Your Full Mailing Address
  • Your T-Shirt or Sweatshirt Size and your Preference

If you would like additional training, please click here to sign up for the Advanced Certification Course.

 

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