Services

Telmar Matterhorn ROI (TMR)

Not All Impressions Are Created Equal: Introducing TMR

Marketers know a significant amount of their media dollars are wasted, that's why Marketing Evolution and Telmar have come together with a solution that will not only help identify those dollars, but show where to shift them. Spend better and know your impact on consumers without expensive custom econometric models.  We will help you Identify what specific media placements work in every phase of the path to purchase funnel:

• Understand the value of specific media placements beyond Reach & Price (CPM).  Enter current brand status (new brand, established brand, etc.) and measure success based on current marketing objectives (brand awareness, familiarity, intent to purchase, etc.).
• Achieve objectives and justify granular media placements using Marketing Evolution’s globally recognized ROI methodology (ROMO¹) and access ‘benchmark’ data across multiple verticals. Then, combine results with Telmar generated R&F outputs to build an optimal schedule. 

 

What Will TMR Do For Me Now?

• Make ROI based planning accessible to those with and without Marketing Mix modeling.
• Serve different brands in different categories that face different challenges to growth.
• Provide more and better targeted impressions at the same budget by identifying which placements offer better value.

The TMR Application in Action

Accessible via the web, TMR draws on your syndicated databases to help users clearly see which media placements to include.  At the same time, users can over-ride benchmark impact, adjust budgets and CPMs to develop a plan that achieves your marketing objective.

 

Optimized Plans the True Contribution of Each Media

 

The Methodology

Labeled “Best Practice” approach by ARF, ESOMAR, Journal of Advertising Research, and others, and used by world’s major brands.

Based on ROMO (Return on Marketing Objectives), Telmar Matterhorn ROI offers real-time incremental impact on all levels of the path to purchase funnel.  ROMO uses sales analysis as well as survey-based design of experiments and time series analysis.  This provides unparalleled insight on marketing effectiveness covering both attitude and behavioral impact at the respondent-level.

Interested in a demonstration?  Ready for instant access?

If so, please contact Jason Wertheimer at 646-651-4260 or jason.wertheimer@marketingevolution.com

**For more information on Impact Based Planning, (IBP) please read our white paper, Not All Impressions Are Created Equal

1. ROMO is a registered trademark of Marketing Evolution