Measuring your brand does not have to be the marketing mystery it once was. By combining complex analysis tools with years of media research experience, Marketing Evolution has developed a comprehensive system that provides companies with a clear view of how consumers view their brand.

Brand tracking measures both your brand and competitive context, as well as providing analysis of Strengths, Weakness, Opportunities and Threats relative to that of competition. Strategic Brand Tracking includes:

• Measuring the underlying attitudinal drivers of brand success.
• Performing a SWOT analysis of brand position vs. key competitors.
• Tracking ad recall, brand awareness, brand image, and purchase preference over time.

Most companies choose to implement strategic brand tracking as an annual study. This also includes ROMO analysis.

Strategic Brand Tracking studies include Cross-Media Optimization and Branding, therefore revealing important brand metrics and continuously tracking them. It's an important, ongoing process, providing a benchmark for which companies can get an accurate view of the success of their continued marketing efforts.