We work closely with companies to pass on our knowledge, experience, and expertise to their marketing teams. Our workshops cover a range of important topics, for large or small groups, including:

• Workshop: The New Marketing Mix - Is your marketing mix out-of-sync with the current media environment? This workshop will take your group on a deep dive into current research. As you explore your own marketing objectives, media choices, and approaches to allocation, we'll challenge the group to examine ongoing changes in the marketplace - changes that may necessitate updating your marketing mix.
• Workshop: Advertising - Learn what different media options work and which ones don't. This workshop can focus on one specific media or span across Marketing Evolution's database of cross-media learning.
• Workshop: Research Measurement - Train your team on how to best use research to measure online or offline marketing programs, whether the goal is branding, sales, or a combination of both. Learn about the latest tools and techniques that can often provide faster answers less expensively than older research approaches.
• Senior Management Advising - Retain expert input on marketing measurement problems from an outside independent perspective.