Branding

How do you best allocate funding across multiple media? To truly be successful, you need a clear and accurate view of how campaigns are performing in each respective medium. Cross-Media Optimization measures the effectiveness and cost efficiency of each element of your marketing mix to determine the optimal allocation of advertising dollars (based on additional measures).

Marketing Evolution's marketing measurement experts work closely with you to create a custom designed cross-media optimization study, which allows you to:

• Translate your marketing objectives into a quantitative measurement survey
• Measure each major element of your campaign against those objectives
• Calculate ROI and relative cost efficiency of each media against your marketing objectives
• Recommend a more optimal mix
• Assist your company in translating the results of the analysis into actionable plans

This breakthrough methodology, developed by Marketing Evolution, has been endorsed by the ARF (Advertising Research Foundation) and received critical acclaim from the international research community and leading marketers including Microsoft, ING Financial, McDonald's, Unilever and Colgate-Palmolive.

Branding, Sales and ROI

For an even more complete view of how to best allocate your marketing dollars, our Branding, Sales and ROI studies take everything from a Cross-Media Optimization branding study and provide a key sales measurement. This provides a 360 degree view on the brand that takes into account both traditional branding metrics and sales response. Marketers that have implemented these studies include Nestle, Ford, Kraft, Neutrogena, and P&G.

What's the difference? The Cross-Media Optimization Branding Studies are attitudinal and survey based, Cross-Media Optimization Brand, Sales and ROI measures both attitudes and sales behavior.

For a more in depth view at this innovative, research tool, download our Cross-Media Methodology White Paper.