Services

ROMO — Return on Marketing Objectives

ROMO is a proprietary, highly customized research method that continuously tracks, dissects, and quantifies the impact of any advertising medium - and generates actionable recommendations that truly drive increased ROI. ROMO enables an understanding of the impact of virtually any media, no matter how large, small, or unique, across the holistic customer purchase funnel, from awareness to sales. Learn more >>

Matterhorn

Matterhorn is customized "decision support software" for marketers. It is a web-based system for aggregating marketing data from around your organization, and utilizing your firm’s collective marketing intelligence in order to plan forward. Highlights of the Matterhorn software include tactical best practices distribution, campaign planning, and an interactive marketing impact simulator that is customized to the unique needs of your business. Learn more >>

Telmar Matterhorn ROI (TMR)

This Return on Investment solution begins with your marketing initiative (new brand, established brand etc.) and measures success based on various metrics (brand awareness, intent to purchase, etc.). Because message impact must align with brand objectives; the globally recognized ROI methodology (ROMO) from Marketing Evolution assigns these objectives a categorically determined lift and combines them with R&F outputs to build the optimal schedule mix. Learn more >>

The Marketing Evolution Difference

Marketing Evolution is a highly custom marketing ROI measurement and optimization firm with extensive experience across all major advertiser categories. The firm delivers more than marketing accountability.  Marketing Evolution delivers bottom line improvement in marketing ROI. Learn more >>