Marketing Evolution helps marketers measure the effectiveness of their campaigns, then take action to improve the ROI. We combine years of marketing and research experience with sophisticated data methodologies to allow you to more intelligently and precisely build your business.

Learn more about ROMO and how it can help your business.

Select a Case Study below to learn more:

1-800-Flowers

With the rapid growth of online consumerism, 1-800-Flowers.com wanted to investigate the value of leveraging their campaign online versus running assets across a traditional media framework. To meet these objectives, the premier online floral distributor partnered with MSN to launch an ad accountability study, measuring the impact of TV, radio, and online advertising on brand recognition, sales, and cost efficiencies.

B2B Case Study

Billions spent on b-to-b advertising, events, direct mail, trade shows, webinars, sales calls with glossy brochures, logo wear and sundry other marketing expenses and do b-to-b marketers really know what sticks?

Colgate Total

Colgate supported its Total Toothpaste brand with Print, Television, and Online advertising. The objective of the campaign: increase purchase intent. The target: adults, ages 18-49, who are occasional or non-users of Colgate Total.

The Dove Nutrium Bar

Unilever used Television, Print, and Interactive advertising components to introduce the Dove Nutrium Bar. The objective of the campaign: increase key brand metrics, including awareness, image, and purchase intent. The target: adult females in the U.S.

ING Financial

ING, a Dutch financial services organization, was launching its entire brand presence into the U.S. market. The brand challenge was all-inclusive: establishing basic brand familiarity was the campaign's primary objective, along with purchase consideration and general brand attributes as secondary objectives.

Kleenex Soft Pack

Kimberly-Clark introduced the Kleenex Soft Pack with Television, Print, and Online advertising. The objective of the campaign: build awareness and drive trial. The target: previously hard-to-reach consumers.

McDonald's Grilled Chicken Flatbread

McDonald’s introduced the Grilled Chicken Flatbread Sandwich in key markets. The objective of the campaign: raise customers’ understanding of product attributes, and drive trial and purchase intent. The target: adults, especially ages 18-24.

Philips Norelco

In July 2005, Philips Norelco was facing a challenge of declining Market Share and a decrease in overall category size from the previous year. Historically, campaign effectiveness was evaluated after the peak purchase season of the holidays by analyzing leading and lagging indicators, hindering the ability to optimize and enhance campaign effectiveness, in market, which left for highly questionable ROI.

VeriSign

VeriSign sought to reposition its image in the minds of a core segment of business customers from that of a provider of domain names and e-commerce solutions to that of a trusted, enterprise-level provider of key infrastructure services for web and telecom solutions. At the same time, the campaign had a direct-response objective designed to drive qualified leads for VeriSign’s salesforce. Several VeriSign white papers on the subject of its new services were used as the primary offer. The target audience was managers making decisions about security, telecommunications, and identity management.