Media & Events

Upcoming Events

Ad Age Webcast: Managing Your Marketing Dollars: Cost-Effective Ways to Manage Your Spend and ROI

July 28, 2011 at 2pm ET

Free to Attend – Register Now!

Can you effectively track where all your marketing dollars are being spent and which channels are providing the best ROI? Consumer packaged goods (CPG) companies often face tough challenges in tracking discretionary spend across so many proliferating channels, allowing money to leak out before even knowing there is a hole that needs to be patched.
This webinar will show CPG marketers how they can get a 360 degree view into spend—from planning to execution and measurement—across all discretionary channels.
Those attending this webinar will learn how integrated marketing management can help organizations:

  • Determine where marketing dollars are being spent
  • Manage discretionary spend
  • Get a view of all marketing efforts and increase efficiency
  • Increase collaboration with their ad agency

This webinar is a "must-attend" for all CPG companies looking to get unified insight into what is usually a dispersed and complex process. In doing so, they will be positioned for greater success in the marketplace.

Moderator:

Jack Neff, Editor-at-Large, Advertising Age

Speakers:

Mary O'Connell, Director, Global Digital Marketing and Public Relations, Clorox Co.
Rex Briggs, CEO, Marketing Evolution
Monique Duquette, Sr. Applications Consultant, Aprimo