Services

Matterhorn

What is Matterhorn?

Matterhorn is customized “decision support software” for marketers.  It is a web-based means to aggregate and utilize the marketing intelligence and data from around your organization, and comes together as an interactive planning simulator that is customized to the unique needs of your business.

At its core, Matterhorn continuously analyzes your brand performance data in the context of relevant consumer, media, and sales data readily available in most companies. This analytic foundation is based on your performance data, best practices, and judgments.  It is then calibrated with Marketing Evolution’s cross-media effectiveness and ROI data, which itself is grounded in measurement of billions of dollars in advertising spend. 
Once implemented, Matterhorn operates as a desktop-accessible planning tool and simulator that allows marketing and advertising decision makers to continuously “plan forward” as new pricing, competitive, economic, mix, and even creative variables are considered.

Matterhorn Benefits and Advantages

1. Builds buy-in by making ROI planning ultra-transparent
2. Allows for the set-up of a consistent  planning framework across brands, brand portfolios, and business units
3. As an Online application, it is easy to implement – instantly accessible, and no software installations necessary
4. Establishes and shares marketing and media ROI “best practices” across campaigns, brands, business units, and even geographies
5. Immediate “what if” scenario planning, including pricing, competitive, economic, and media mix simulations
6. Aggregates multiple data sources including MMMs
7. Quickly assesses impact of marketplace and competitive changes