Services

The Marketing Evolution Difference

Marketing Evolution is a highly custom marketing ROI measurement and optimization firm with extensive experience across all major advertising categories. It is the only company in its field that can measure cross-media ROI impact in near “real time” and then fast forward that learning into the most comprehensive set of “forward learning” ROI management tools available to marketers today.  Our team of experienced practitioners come from a variety of disciplines and backgrounds, including strategy consulting, marketing research, ad agencies, blue chip marketers, and have helped shape the unique value proposition we offer.  We are intently focused on driving from data to actionable insights and financial value for our clients, which is how we measure our own success as a firm.  There is currently no other solution that is as comprehensive, broadly validated, and proven to deliver ROI for the world's top brands.

The Difference Between “Measuring” and “Managing” ROI

Measuring ROI:  Is about cross-media performance within a given campaign at a given point in time. It helps advertisers understand precisely what they are getting in return for their media investments, by medium, and at all levels of the purchase funnel.

Managing ROI:  Is what a company does with that information going forward.  The Marketing Evolution ROI process allows an advertiser to “mid-course correct” within a given campaign to immediately improve ROI going forward, but also to “scenario plan” using software based planning simulators to create ROI “best practices” for individual brands or portfolios of brands in the future.