Home
> In The News
Learn More About Us
Company Overview
Our Team
Marketing Evolution In The News
Register Now!
Sign up for the Marketing Evolution Mailing List! Receive valuable information on events and research from Marketing Evolution, Inc. A leader in marketing research.
Email:
In The News
2008
MTV Nets Sign With Marketing Evolution
[Tv Week - 05.08.08]
MTV Networks Upfront Presentation: “The Ultimate ROI: Return On Innovation
[MTVN - 05.08.08]
Fox to Reinforce That TV Is King: Using media-agnostic data, net's upfront pitch emphasizes TV's clout in purchase decisions
[Media Week - 05.06.08]
Fox Study For Upfront: TV Still Rules Supreme
[Ad Week - 05.05.08]
Rex Briggs, CEO, Marketing Evolution - Obsessions: Fast Cars, Bright Shoes and More
[ Personal Life Media]
2006
12/18/2006: CEO Rex Briggs mentioned on the Advertising Age’s ‘Book of Tens’ for 2006 as one of 10 who made their mark. See the article here:
CLICK HERE
hear2.0 interviews Rex Briggs about radio advertising
November 29, 2006 – Dave Morgan from iMedia Connection reviews ‘What Sticks’
Check out Rex’s latest On the Money interview from November 9th!
Measuring Media Effectiveness: Comparing Media Contribution Throughout the Purchase Funnel
Download the latest Marketing Evolution Podcast
Rex Briggs interviewed by Ted Roberts of Automotive Digest for the “In the Highbeams” Section
eMarketing Talk Show interview with Adam Coleman
CNBC Interview with Rex Briggs
LA Business Journal - Number-based Methodology Key to Success of Advertising (1.5MB pdf)
Seth Stevenson's review of What Sticks for
Slate
(4MB mp3)
08/08/06 CNBC's - ON THE MONEY - CEO of Marketing Evolution featured live on the show!
08/02/06 AMA's Marketing Matters LIVE! - Listen above to Rex Briggs Discuss Making it Stick: The New Marketing
Why Advertising is Broken (and How to Fix it)
What Sticks Reviewed on Ralston's 360 Degree View
Check out the AdAge Review of What Sticks!
MediaPost Covers What Sticks
What Sticks is Mentioned on MediaBuyerPlanner
Marketing Evolution : Adam Coleman
04/26/06 : Press Release ADIPlus
2005
ROMO Marks the Spot for Change - Newspaper Association of America November 2005 Article
2004
IAB UK:
Media Neutral Planning: MSN Launch First UK Results
Microsoft:
Groundbreaking MSN-Sponsored Study Proves Online Ads Boost Branding and Offline Sales
iMediaConnection:
Online is Cost-Efficient
JWS Media:
Ford, Verisign, And Universal To Share Cross-Media Case Study Results
American Demographics:
Move Over, Prime Time!
Eclipse:
Same Budget, Better Results
The Economic Times:
M&M: Scorch Print Now
MSN, The Advantage:
The Online Guru
2003
XtraMSN:
New cross media optimization studies (ROMO) from Kimberly-Clark AND Colgate-Palmolive is latest to highlight online advertising's vital role in the media mix
Jack Meyers Report:
Online Researchers Advocate Cross-Media Optimization Studies
aQuantive:
Avenue A Unveils ChannelScope, Patent Pending Capability Enabling Marketers to Measure the Offline Sales Impact of Online Advertising
ClickZ News:
AstraZeneca Sees Brand Benefits from More Net Ads
2002
ninemsn:
Internet Is Powerful Complement to Traditional Advertising Media
Univision:
Univision Online Becomes First Hispanic Media Company to Join IAB: Collaborates on Historic Industry Research
Ulanji:
Groundbreaking Results from Advertising Research Foundation
ClickZ:
What's Critical in Cross Media? Online.
2001
AC Nielsen:
First New Zealand Online Advertising Effectiveness Study
AC Nielsen:
First Australian Online Advertising Effectiveness Study
1999
IAB UK:
Abolish Clickthrough - Now!
Home
|
Services
|
Research
|
Clients
|
Company Profile
|
News
|
Events
|
Careers
|
Contact Us
|
Privacy Statement
© 2006 Marketing Evolution Inc