About Us

The Changing Landscape in Advertising

In this economy, the ability to do “more with less” has become the overwhelming mandate in marketing. At the same time, managing “crossmedia” ROI in a marketing environment that’s becoming more complex every day is fast becoming the rule rather than the exception.

Marketing Evolution Is Uniquely Positioned To Help

Marketing Evolution is a full service provider of custom marketing ROI management and optimization solutions. It is the only company in its field that can measure cross-media ROI impact in “real time” and then fast-forward that learning into the most comprehensive set of planning ROI management tools available to marketers today.

“Measuring” Versus “Managing” ROI

Measuring ROI is about understanding cross-media performance at a given point in time. Managing ROI is what’s done with that information going forward. To address these challenges, Marketing Evolution has two award-winning ROI measurement / management platforms; ROMO (Return on Marketing Objectives) and Matterhorn, a custom planning simulator.