Mr. Briggs is known as one of the world's leading experts in media effectiveness measurement. His expertise comes from direct experience measuring and improving the performance of a wide range of marketing programs on and offline.

As CEO of Marketing Evolution, Rex leads with the mantra: "Test, Learn, Evolve." The firm's services help clients achieve insight from advertising and marketing measurement and increase ROI for their marketing spend. Recent clients include Ford, Kraft, Colgate, McDonald's, Nestle, Procter & Gamble and Kimberly-Clark.

Rex was named one of the dozen "Best and Brightest" in Media and Technology by Ad Week, and one of the people to "watch and learn from" according to BrandWeek. He has been honored with the Atticus Award for his work in Direct Marketing, the Tenagra Award for outstanding contribution to branding and the Fernanda Monti award for his work in CRM.

Rex has also won international research awards for his work in understanding web site effectiveness and online advertising. Most recently his work in understanding the effects of advertising in Television, Magazine and Online was nominated for the prestigious John and Mary Goodyear award for best international research. Rex has consulted in over twenty countries, worldwide his research has been translated into a half dozen languages and taught at leading universities around the world.

Rex has written a new book, "What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds" which was released in September 2006 by Kaplan Publishing. "What Sticks" reveals how companies can capture greater value from their marketing spending (and in some cases even decrease spending) while improving results.

David Gantman is one of the leading experts at measuring and improving marketing performance with over three decades of experience in the agency world ranging from senior account director to managing director heading strategic planning and research. He has been responsible for strategy, communications planning and implementation for clients such as AT&T, AOL, Citibank, Fleet Bank, Kraft Foods, 7 Up, Gillette, Continental Airlines, De Beers, Reader's Digest, GO America, and VERIZON.

Mr. Gantman's depth of experience in research runs the gamut from complex quantitative research designs and analysis to gleaning insights from moderating focus groups. Mr. Gantman's experience specialty is extracting data insights to apply to marketing and communication strategies.

Mr. Gantman's extensive experience in a wide range of industries paired with a comprehensive knowledge of research design and execution prove to be a powerful combination to helping clients improve their marketing ROI.

John Farrar is a veteran of the research industry with over 20 years of experience helping clients measure the effectiveness of sales and marketing. Mr. Farrar specializes in helping companies establish marketing measurement to provide accountability, strategic insight and improved profit results. He has worked with clients such as Xerox, HSBC, Ford, ABC, GM, Volkswagen, AETN and ESPN.

Mr. Farrar joined Marketing Evolution from Maritz, a leading research and performance improvement company. His experience includes consulting with clients to improve the performance of their sales channels, direct and indirect, through the insightful application of research, communications, learning, incentives and events. He also planned and developed customer loyalty initiatives. Prior to his work in the marketing and sales performance improvement industry, he led the sales organization at Schlegel Corporation as the National Sales Manager. Mr. Farrar received his MBA from Syracuse University. He is currently an Adjunct Professor at R.I.T.

His combined background of sales channel experience and marketing insight helps him solve the marketers need for gold standard measurement of advertising and marketing. Most importantly, Mr. Farrar's practical experience in closing performance gaps in marketing helps him ensure that Marketing Evolution's research delivers practical, insightful, actionable results.

Mrs. Grammier was one of the founding employees of Marketing Evolution. Since Christine’s initial role as a Research Manager she has executed complex tracking and cross-media studies in a broad range of categories including Pharmaceutical, Retail, Entertainment, and Consumer Package Goods.

As Vice President of Research, Mrs. Grammier specializes in managing and designing large complex Brand Tracking, Sales Analysis and ROMO studies; she has led projects in North America, Europe and Asia. Christine has also been requested to speak at large marketing conferences throughout the country, focusing her presentations on Marketing Evolution's research methodology.

Christine has recently relocated from Marketing Evolution's office in New York City to our headquarters outside Sacramento, CA.